Bridal and Formal is a family-owned business that has been helping brides find their wedding gowns since 1969. We have grown to become one of the largest bridal salons in the country. Located in the heart of the Reading Bridal District, our store spans an entire city block. Bridal and Formal is a one-stop shop for brides everywhere, carrying over 25 bridal collections and 20 bridesmaid collections. We also offer an outstanding selection of mother of the bride and junior bridesmaids’ dresses. But that is not all! We have Prom and Homecoming dresses on our second floor, making us the only store in the district that carries this selection. Our consultants are here to listen to your needs and help make your wedding vision come to life! We strive to provide a welcoming and enthusiastic environment as you shop for the most important dress of your life! We recommend having an appointment, but we do take walk-ins. Call or email to schedule an appointment to find your dream dress!